Cannes 2022: a festival to follow on France.TV, Brut, TikTok, Fortnite…

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Cannes 2022: A festival to follow on France.TV, Brut, TikTok, Fortnite...
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Virginie Efira will host the ceremonies live on France 2, Daphné Bürki will present Cannes festival every day on Culturebox, dozens of cult films can be viewed online…

“Bringing the festival into every home”. This is the objective of Delphine Ernotte, at the head of France Télévisions, as she explained to the press last March. A few hours before the opening of the 75th Cannes Film Festival, we take stock of its new device. Since 1993, the highlights of the event were broadcast on Canal +, but this year, France Télévisions has entered into a partnership with Brut, TikTok and Fortnite to offer viewers unprecedented coverage of this new edition. So to follow the progress of the Cannes Film Festival 2022, organized from May 17 to 28, as closely as possible, here are the various programs, games and broadcasts planned around this unmissable cinema event.

Cannes 2022: the list of films in the official selection unveiled

The opening and closing ceremonies will be followed on France 2

The 75th Cannes Film Festival will open on Tuesday May 17 and France 2 invites viewers from 6:55 p.m. to follow its opening ceremony live, which will be hosted this year by Virginie Efira. After the traditional climb of the steps, the actress will make her opening speech, then she will welcome the jury and the festivities will start with the broadcast of the comedy Cut!, by Michel Hazanavicus. The former presenter The New Star also accepted the position of mistress of ceremonies for the closing, scheduled for the evening of May 28. President Vincent Lindon and his jury will announce the prizes live, and we will then know the successor of Titaniumbig winner of the Palme d’or in the 2021 edition. Efira told the JDD that she wrote her speeches with Thomas Bidegain (the screenwriter ofA prophet and Of Rust and Bone)detailing: “It’s still not the President of the Republic’s induction speech, huh! The idea is to find something short, simple, a little spoken to say that this festival is not just glamor on red carpet. I would like to remind you that it is in Cannes that films are born which are not algorithmic stories, which will travel to theaters all over the world. As far as I am concerned, it is the Palmes d’Or like Umbrellas of Cherbourg [1964], Taxi Driver [1976] Where All That Jazz [Que le spectacle commence, 1980] who made me want to do this job. We have to find a way to say it.”

“I followed the festival a lot on television.also confided the actress ofShe and Benedetta to Figaro, and I will find myself in the picture I was looking at, much like Mia Farrow in The Purple Rose of Cairo. Fortunately, it’s not a liner like the Césars, where the ceremony lasts two and a half hours, and I don’t have to dial a personal number, which is good because I’m neither Édouard Baer nor Valérie Lemercier! Cinema is political. It must be a place for understanding the world, a space where we can do, think, collectively. In the current context, troubled, fragile, it is essential that the festival brings its creativity, its density, and the eyes of the filmmakers.

Note that in addition to hosting these two evenings, she will be showing two films screened on the Croisette: Don Juanby Serge Bozon with Tahar Rahim and See Paris againby Alice Winocour, where she will play opposite Benoît Magimel.

Virginie Efira: “The Palmes d’Or like The Umbrellas of Cherbourg or Taxi Driver made me want to do this job”

A selection of films to see and see again

Cinema will therefore be even more in the spotlight than usual during the coming days on the small screen, as well as online: France.TV highlights a special Cannes Festival selection bringing together works rewarded in previous editions: Dancer in the Darkby Lars von Trier, two days one nightof the Dardenne brothers, Biutifulby Alejandro González Inarritu, Just the end of the worldby Xavier Dorlan… Women directors are also in the spotlight, with for example fishtankby Andrea Arnold, birth of octopusesby Céline Sciamma or The songs that my brothers taught me, by Chloé Zhao. These films will also be offered on television in the coming days, on France 2, France 3, France 5 and Culturebox. As A man and a woman (the 1966 Palme d’or directed by Claude Lelouch was broadcast on May 13 on France 5 and its sequel, The best years of a life (2019) will be scheduled on Sunday 22 on France 2), Sorry We Missed Youby Ken Loach will be offered on the evening of the opening ceremony, also on the 2, little peasantby Hubert Charuel, will be the 19 on France 3 or even In warby Stéphane Brizé, programmed on Friday May 27 on France 5 in honor of Vincent Lindon, chosen to chair the jury this year. Note that a man will be returned to Romy Schneider on Friday May 20 on France 3. The channel will first offer the documentary Romy free woman (this film by Lucie Cariès will first be screened as part of Cannes Classics on the 18th), then The Old Rifleby Robert Enrico (who triumphed at the 1976 César) and The thiefby Jean Chapot, released in cinemas in 1966. At the same time, France.TV will also share Hellby Henri-George Clouzot.

In this regard, other channels have planned special programming within the framework of the Cannes festival: Arte, for example, is broadcasting these days Pain and Glory, Parasite, Elle, 120 Beats Per Minute, Uncle Boonmee – One Who Recalls Past Lives…, some of which are also in replay on Arte.TV. Canal + has for its part planned – in encrypted form – several films for the 2021 edition: Titanium, Drive my Car, La Fracture, Julie (in 12 chapters), Flag Day

Vincent Lindon: “I found my alter ego in Stéphane Brizé” [Cannes 2018]

Special programs offered on all France Télévisions channels

In addition to feature films, several programs will deal daily with Cannes news. To start with Cannes-Festivalcreated especially for the occasion and presented by Daphné Bürki on Culturebox every evening from 7 p.m. to 9 p.m., from a set on the Croisette. same for me Telematin. Shows La Grande Librairie, C to you, C tonight, We’re live, Passage des arts, C to say?! or C Jamy will also offer topics related to the event. Television news will not be outdone and will broadcast surveys, interviews, etc. live from the 75th Cannes Film Festival.

Winning a younger audience with TikTok and Fortnite

About C Jamythe partnership with Brut will make it possible to speak directly to the youngest, the platform specifically targeting an audience of 15 to 35 years old via social networks (TikTok, Instagram, etc.) or even YouTube and their audio podcasts, for which creators will be involved in a program called Cannes Creators Connection. Thierry Frémaux, the general delegate of the festival, explained in mid-March: We look forward to this partnership with TikTok which will allow us to share the magic of the Festival with a wider and global audience, but just as much a cinephile. The Cannes Film Festival has, for several years now, initiated an approach with a new generation of film enthusiasts by offering them the possibility of living the experience of the Festival through the “3 days in Cannes” program. Thanks to this collaboration – which is part of a desire to diversify our audience – we will be able to share the most inspiring moments of the Festival and bring a new perspective through the eyes of TikTok creators. It is with haste and curiosity that we are waiting to discover all this!”

We also learned at the beginning of May that Brut intended to use video games Fortnite (which has 200 million users worldwide!) to intrigue new viewers. “It was important for us to bring the Cannes Film Festival into the practices of new generations”explained its manager Guillaume Lacroix, explaining that several emblematic places on the Croisette would be offered in Fortnite. “From May 17 to 28, players will be able to experience the Festival in the shoes of three characters of their choice: journalist, actor and director, details the press release. Each character will have their own scenario with their own series of quests that will take them to the Cannes of the cinema where he can stroll on the Croisette, be photographed on the red carpet, climb the steps, etc.

Finally, Brut is teaming up with artist PPLPLEASR (Emily Yang) to create works in tribute to the 75th Cannes Film Festival, sold as NFTs, the profits of which will be donated to the USC Annenberg Inclusion Initiative, which is trying to reduce the inequalities in the entertainment industry.

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