Cannes 2022: the festival signs an unprecedented partnership with Tik Tok

“We are delighted with this partnership with TikTok, which will allow us to share the magic of the Festival with a wider and global audience, but just as much a film buff,” commented Thierry Frémaux.

The 75th Cannes Film Festival will run from May 17-8, 2022, and there should be quite a few changes. Already, the opening and closing ceremonies will not be no longer broadcast on Canal + (a first for 29 years!), but on France Télévisions, in partnership with Brut. And there should be no Russian films in competition, following the invasion of Ukraine by Vladimir Putin’s army.

The Cannes Film Festival excludes Russian delegations from its 75th edition

We also learn this week that the organizers have signed an unprecedented partnership with Tik Tok, the social network offering Internet users the opportunity to film short videos to share them with the whole world. A way to speak directly to a younger audience, while focusing on creative media. Concretely, “this partnership is an opportunity to bring a new perspective to the Cannes Film Festival thanks to content that embraces the TikTok codes and by relying on the imagination of the creators who will be present, details the press release. Users will discover, from a unique angle, behind the scenes of the Festival, the famous climb of the steps or encounters with artists. (…) TikTok has always been a place of creative expression that allows everyone to share, or discover, stories on video. With its vertical and short format, TikTok invents a new style of writing and inspires its users to rethink the way they tell the world around them.”

The company’s manager, Rich Waterworth, said to himself “honoured by the trust” granted by the organizers of the Cannes festival. He assures that “TikTok and its community will bring all the creative richness of this event to light within the application and beyond. Our users, everywhere in the world, will be able to vibrate, be upset, inspired or entertained thanks to the exclusive content that will be available to them. proposed, and share, on video, their love of cinema and the Cannes Film Festival.” Thierry Frémaux, the general delegate of the event, recognizes that this partnership is a way of addressing younger moviegoers: “We are delighted with this partnership with TikTok, which will allow us to share the magic of the Festival with a wider and global audience, but just as much film enthusiasts. The Cannes Film Festival has, for several years now, begun an approach with a new generation of film enthusiasts by offering them the opportunity to live the experience of the Festival through the “3 days in Cannes” program. Thanks to this collaboration – which is part of a desire to diversify our audience – we will be able to share the moments the most inspiring of the Festival and bring a new perspective through the eyes of TikTok creators. It is with eagerness and curiosity that we are waiting to discover all this!”

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