The public shunned the cinemas on Wednesday.
Yesterday, Alexandre Astier congratulated himself on Twitter on the canonical start of Kaamelott – First part and its 423,922 tickets sold. A deceptive success, including the box of previews (more than 300,000 admissions), because with the extension of the sanitary pass to cinemas, in force since July 21, the public has largely fled dark rooms.
Kaamelott: already more than 400,000 admissions, Alexandre Astier “hallucinates”
Admittedly, more than 116,000 people came to see the film. Kaamelott, Wednesday, despite this restriction. But for the rest of the novelties, it’s a disaster. New Space jam is far behind with 24,680 admissions excluding previews, followed by Old by M. Night Shyamalan (11 555), Spiral: The Legacy of Saw (4,607) and Good mother by Hafsia Herzi (1494). Starving and worrying figures for the profession.
In total, the new releases drew 158,359 spectators on Wednesday. For comparison, 468,619 seats had been sold the previous Wednesday, thanks to the locomotive Fast and Furious 9 and July 14 bank holiday. If we go back another week, 280,907 tickets had been sold in the wake of Black widow. Attendance at cinemas has therefore been divided by two or three.
Like Le Film Français emphasizes, the health pass is clearly the main cause of this vertiginous fall. Even if 12-17 year olds can finally go to the cinema freely, the young audience, which represents the part of the population the least vaccinated, has obviously deserted the cinemas despite an interesting film offer. We will closely follow the figures for next Wednesday, which will see the releases of The Suicide Squad Where Jungle Cruise, but we are undoubtedly heading towards a deadly summer for the sector …