With 731 million minutes watched on Disney Plus, the God of Mischief sets a new record for Marvel.
It is well deserved, if we judge that Loki is arguably the best Marvel series on the Disney Plus platform: the MCU’s latest television creation just broke a record, with the best launch in franchise history on the big-eared streaming network.
According to Nielsen, the first episode of Loki has indeed accumulated 731 million viewing minutes among Disney Plus subscribers in the United States. For those wondering, it’s been over 12 million hours before the introduction of VAT. But what is really interesting is to compare with the others. And in the matter, Loki explode his playmates!
Loki: the five major moments to remember from episode 5
Falcon and the Winter Soldier had generated 495 million minutes in the spring and WandaVision is in 3rd position with 434 million minutes watched for its first episode last January. In short, six months later, Loki does twice as good. Certainly because during this time, Disney Plus subscriptions have continued to grow. But also because the first two received positive reviews, boosting the hype around the MCU series. And then Loki, with the charismatic Tom Hiddleston, has always held a special place in the hearts of fans of the saga. Especially since its zany history of multiverse and temporal flows may permanently upset the Marvel Cinematic Universe for Phase 4 …
In any case, according to Nielsen’s Top 10 streaming (from the week of June 7 to 13), Loki was the 3rd most watched online series across the Atlantic, behind the Netflix hits Sweet tooth and Lucifer from Netflix.
It should be noted that Nielsen’s streaming audiences only measure US viewers who watch on TVs, not computers or mobile devices, and only watch Amazon Prime Video, Disney +, Hulu, and Netflix.